LOCUS MAGAZINE

Launch of The Locus Magazine

paulbarnett — Tue, 13 Apr 2010 13:50:00 +0000

Locus Magazine, from the Locus Partnership, will launch on May 1st 2010. In the meantime you can take a look around the site. We are also inviting news, case study, research and event submissions.

Filed under: Uncategorized

State Sponsored Spin

paulbarnett — Thu, 21 Jan 2010 22:21:22 +0000

This World Business story is a great intro to the subject of Nation Branding and why it does not always work, or as Simon Arnholt puts it, is often a complete waste of tax payers money. The story includes interviews with Jeremy Hildreth of Saffron Brand Consultants, and Robert Jones of agency Wolff Olins. The argument is that mass-communication marketing campaigns are no way to built a country brand.

In Our Opinion

Whilst Arnholt comes across as both patronising and pretentious, there is truth in his arguments. A nation brand has to be built on what is real and authentic, and if that is bad, no amount of spin will help establish a strong sustainable brand.

Real branding isn’t an advertising campaign, it is a catalyst. One rooted in truth and reality, that drives strategic policy and decision making, that builds on identified strengths and addresses weaknesses.

Posted in Nation Branding Videos, Videos

Corporate Strategies for a Nation’s Success

paulbarnett — Thu, 21 Jan 2010 21:11:28 +0000

Savas Kyriacou and Thomas Cromwell, principal partners of East West Communications ask, What can nations learn from international conglomerates. Link

Posted in Articles, Nation Branding Articles

The Concept & Benefits of Nation Branding

paulbarnett — Thu, 21 Jan 2010 21:04:18 +0000

This is an introductory article to the subject by By Thomas Cromwell & Savas Kyriacou, Founders of EastWest Communications. Link

Posted in Articles, Nation Branding Articles

Nation “Branding”: Propaganda or Statecraft?

paulbarnett — Wed, 20 Jan 2010 23:10:13 +0000

This is an article by Simon Arnholt, founder of the Nation Brand Index, for Public Dimplmacy Magazine. It was published in summer 2009. The article gives a good introductory insight into the history of Nation Branding and soem of the major challenges, pitfalls and opportunities it presents. Link

Posted in Articles, Nation Branding Articles

Brand Channel: Nation Branding Artcles

paulbarnett — Wed, 20 Jan 2010 22:14:01 +0000

There are several articles on Nation Branding available on the Interbrand site Brand Channel:

Rating Nation Brands: What Really Counts?, Randall Frost (2008)

True Colours of Nation Branding, Alycia de Mesa (2007)

Mapping a Country´s Future, Randal Frost (2004)

Posted in Articles, Nation Branding Articles